Tuesday, March 8, 2011

Using Cloud TAP to establish yourself as an expert in Telco Industry!

Telecom industry is one of the fastest growing industries in the market that looks for continuous innovation and a storm of developments. Operators need to keep a careful eye on these new developments in order to stay ahead of the critical battle to survive in ever shrinking markets.
The fast pace of developments in the Telco industry has increased the importance of service provider’s roles. When the content eco-system gets increasingly complex, subscribers expect service providers to be accountable to deliver innovative services and expect a great customer experience continuously. There could be any reason for a bad user experience, but the fact is that subscribers expect the operators to provide a great experience for the amount they pay for the service on their network.   
In the past when aiming for voice market was only the way of survival, Telecom operators were able to ensure a great quality in the services that are provided. However today, the challenge is considerably more complex. Telecom Operators are in search for Service Providers who can provide continuous innovation in the applications.
This can only be achieved if the service providers can tailor the delivery of services with quality for the right price that subscribers are willing to pay for the experience. This is a win-win situation both service providers and subscribers are looking forward to achieve. Operators are using the latest technologies and tools to ensure a great customer experience for their subscribers and to ensure that interesting services can be offered for the right price. Now it’s the era where operators have realized that it is important to have a solution that can provide a great customer experience with a set of attractive applications. The exciting part of it is, there are solutions that actually can achieve this, and Operators have identified that great innovations happen within Developer communities.      
mChoice™ Cloud TAP, the ‘First-of-its-kind’ in cutting edge technology is an innovative solution hSenid Mobile introduced to solve the problems that Telecom Operators are facing, by helping them to democratize the development of subscriber created applications. Through democratizing the development of applications with the use of this turn-key solution, Operators will be able build developer communities and a plethora of applications that keeps on growing each day which are pre-built and makes go-to-market faster.   
With this fascinating solution, Operators will be able to open the Telco infrastructure to any developer who is willing to develop a Telco application. This will help them to enlarge the potential of more service providers into the application eco-system while the competitive Operators are finding it hard to introduce new applications to the market due to the complexities that exist in the backend of Telcos in terms of developing Telco applications. Simply, mChoice™ Cloud TAP will eliminate all complexities of Telco application development which enables Operators to reduce the costs of developing and introducing new applications to the market. Since the basic applications can also be treated as killer applications when mChoice™ Cloud TAP is in use, operators will have the opportunity to offer these applications to subscribers at a price that subscribers are willing to spend for services. Additionally, the Open APIs of mChoice™ Cloud TAP that are also standardized as well as language independent permits the operators to open their network to a larger developer community, enabling developers from diverse programming expertise to develop applications using this solution.  
Further, Telecom Operators will be able to regain the lost ground in the Telco market with the help of the thousands of applications mChoice™ Cloud TAP introduces. These unlimited set of applications are able to enter the subscriber base irrespective of the phone model which highly varies from smart phones to featured phones. This attractive feature of mChoice™ Cloud TAP facilitates Operators to create recurring revenue opportunities and makes it possible for them to reach a larger subscriber base with their services.       
mChoice™ Cloud TAP will be hosted on the Cloud which makes it a managed service. The solution also takes advantages of Cloud’s scalability and extendibility features while enabling Operators to provide a more efficient and an attractive service to its subscribers while having the opportunity to customize the services based on end-user’s requirements. This Cloud based managed service will facilitate continuous innovation and helps to lower many risks. For example, the potential scaling up in hardware that is required when introducing new services to the market can be totally eliminated, as Cloud enables on demand usage which eliminates large upfront investments.    
Finally mChoice™ Cloud TAP provides great consultation and support for Operators and the strong communities it builds will facilitate the application developers with the issues faced when developing Telco applications.