SDP - A Paradigm Shift

The Telecom Evolution

Turning a few pages back in the history of Telecommunications, in the 1980’s, telecom services were deployed on digital switches. In the 1990’s, the rise of Intelligent Network platforms supported the use of general purpose computers in the core network. With market saturation and voice revenue dwindling, the need for converged services coupled with the need for vendor abstraction, open standard programming models, high availability and scalability characteristics, gave rise to Service Delivery Platforms (SDPs). Hence, in the past decade emerged, next generation networks with Service Delivery Platforms at the edge of the network leveraging standard Information Technology platforms.

Every decade the telecom network has seemed to endure a significant transformation.

We are now at the beginning of yet another paradigm shift in the Telecommunications domain. A very competitive economic climate has resulted in Operators taking a hard look at how they manage and operate their network and services. They are focusing on reducing the CAPEX incurred in managing their business processes and services but at the same time, to provide differentiation and enhanced services to their subscriber base.

Coming is the era of “on demand” where Operators can use a SDP on the Cloud to reduce CAPEX and simultaneously open up their network to 3rd parties to develop and deploy applications. Thus, decrease time to market for new services, nurture innovation, and monetize and optimize network resource usage.

SDP in the Cloud

The elasticity of the Cloud will eliminate hardware CAPEX where Operators can resort to a cost

effective ‘scalable OPEX’ model, where they pay for the resource usage “on demand” (e.g. during traffic peak seasons, increase resources). Such flexibility will allow Operators to invest in a small scalable SDP and grow with the needs and infrastructural changes of the future.

This paradigm shift of SDP to the Cloud brings about a Platform as a Service (PaaS) model where application development is simplified with the storage space, run-time environments, partner management and application provisioning easily available in a central location. Additionally, such conventional requirements as charging which traditional applications had to implement, are simplified by SDP leveraging the billing infrastructure.

mChoiceTM SDP, raised to the Cloud

mChoiceTM SDP, a Cloud SDP is a timely solution from hSenid Mobile which has a proven track record of optimizing Operator networks, minimizing CAPEX, increasing time-to-market and providing all the services inherent in a PaaS solution. mChoiceTM SDP is a modular product, where Operators are at liberty to “pick-n-choose” components to suite the immediate need, allowing them to start small and grow progressively.

From service creation, management and monitoring to service delivery, mChoiceTM SDP is a robust, highly integrated platform which not only proves to be a cost-effective solution to the Operator, but it is a business intelligence tool. It will provide information on application usage, subscriber usage, access patterns, demographic data and a host of information that will be key in making business decisions.

With all the assets of a next generation SDP, mChoiceTM SDP, the SDP in the Cloud is a platform of collaboration for Operators, Application/Content Providers and Subscribers to gain and optimally utilize the Telco Network.